Our story
The adventure started in 2018 when Zenyum was founded in Singapore. We have quickly grown to become one of Asia’s largest consumer brands in the making, establishing our presence in nine markets across Asia. At Zenyum, we channel tech and innovation to transform the dental category from an everyday routine to an exciting ritual. Our expanding range of Smile Cosmetics allows everyone to experience the joys of a healthier and confident smile.
Our journey
The beginning of our journey
Welcome to Day 1! Our founders created Zenyum with a vision of bringing more affordable and accessible oral care solutions to Asia. We began by introducing Zenyum Invisible Braces to consumers, as well as partner dentists.
Sustainable growth with investors
Onward and upward! To fuel our expansion, we raised US$13.6 million in Series A funding from RTP Global, Sequoia India, TNB Aura, and Enterprise Singapore’s Seeds Capital, among other investors. Our growth in Asia started with us branching into Malaysia.
Launched ZenyumSonic
With the demand for electric toothbrushes increasing in Asian countries, Zenyum launched its first consumer product, ZenyumSonic. In addition, ZenyumSonic expands into markets such as Hong Kong and Taiwan.
Further investment and expansion into Japan market
In Series B, the company received an additional investment of $40 million to further expand its lineup of oral care products. Zenyum Japan was established as a Japanese subsidiary, marking the company's entry into the Japanese market.
Providing comprehensive correctional services in Japan
In the early stages of our expansion into Japan, we offered only partial orthodontic services, but due to an increase in the number of partner clinics and customer demand, we began offering ZenyumClear Plus, a full-jaw orthodontic service. This allowed us to expand the scope of our service offerings to include those requiring more complex treatment.
Full-scale development in major cities
In 2023, we have further expanded our network of affiliated clinics to major cities including Tokyo, Osaka, Hokkaido, Niigata, Gunma, Chiba, Hyogo, and Fukuoka. This network expansion will enable us to provide high-quality, reasonably priced orthodontic services not only to residents of the Tokyo metropolitan area, but also to people throughout Japan.
Investors of Zenyum
Our expanding network of expert partners
In order to provide better products and services, Zenyum has established a strong network with many experts and utilizes the latest technology and knowledge in product development.